The Startup Tribe – Make It Work

Theme #9 – 21st Century Marketing

How do people hear about my startup?

Theme Objectives

In this phase of your Startup Journey you will:


  • Learn the core principles of marketing in the digital age.

  • Experiment with new tools and techniques for marketing your brand.

  • Turn your value proposition into a story and share it through different channels.

  • Develop, launch and measure different ways to attract attention.

Your brand is a story. It is a story about how you see things and what you are trying to change in the world. Brands are like people – the best ones are entertaining, approachable, interesting and – crucially – human!


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Key Principles

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