The Startup Tribe – Learn By Doing

Theme #7 – Value Propositions

How do I create a clear, compelling brand?

Theme Objectives

In this phase of your Startup Journey you will:


  • Understand the core ingredients of a brand that gets noticed.

  • Learn best practice copywriting techniques for brands.

  • Create the building blocks of your value proposition.

  • Develop and practice your startup’s elevator pitch.

We live in a noisy world and it is getting noisier. You don’t need everyone to care about your brand but you do need the people you care about to care. Your challenge is to develop a truly remarkable proposition and then clearly and compellingly communicate it as efficiently and effectively as possible.


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Key Principles

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