The Startup Tribe – Learn By Doing
Theme #5 – Customer Development
Who are my customers and what do they want?
In this phase of your Startup Journey you will:
Map out the key assumptions and hypotheses behind your idea.
Identify the customer segments you would like to serve.
Figure out how to communicate with your target customers.
Understand their key challenges by genuinely listening to them.
The main trap early-stage entrepreneurs fall into is obsessing about the product at the expense of focusing on the customer. They build their business in a basement – spending lots and lots of time and money making it perfect – only to launch it and find no one wants it. Stop polishing your product, develop your customers first.
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