The Startup Tribe – Learn By Doing

Theme #5 – Customer Development

Who are my customers and what do they want?

Theme Objectives

In this phase of your Startup Journey you will:

  • Map out the key assumptions and hypotheses behind your idea.

  • Identify the customer segments you would like to serve.

  • Figure out how to communicate with your target customers.

  • Understand their key challenges by genuinely listening to them.

The main trap early-stage entrepreneurs fall into is obsessing about the product at the expense of focusing on the customer. They build their business in a basement – spending lots and lots of time and money making it perfect – only to launch it and find no one wants it. Stop polishing your product, develop your customers first.

Ask a question about Customer Development in the Tribe Forum
Return to The Startup Tribe curriculum overview

Key Principles

Header #1

Text #1

--Useful Resources--



Articles, Videos & Podcasts

>You are on this Theme<

Share This