The Startup Tribe – Make It Work

Theme #10 – Sales, Sales, Sales

How do I find and secure my first customers?

Theme Objectives

In this phase of your Startup Journey you will:


  • Understand the basics of a sales pipeline, negotiation and customer service.

  • Assess which best practice sales techniques could apply to your startup.

  • Find and convert your first paying customers (actual cash or payment commitments).

  • Engage with key sales and retention metrics that will demonstrate the health of your business.

Sales is the most important function in any business. Without it you just have a glorified project. And yet, so many of us hope that it’ll take care of itself or we find constructive ways of procrastinating and focusing on other areas of our business. You need to learn how to sell and the best way to sell without fear is to sell something you passionately believe in.


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