Important Startup Tools

Welcome to our favourite startup tools. We recommend using a combination of the following to get your first version out of your head and into the world.

We are surrounded by easy-to-use tools to test, launch and build our entrepreneurial projects.

We are less dependent on developers than ever (in the early stages at least) or expensive retail spaces or product builds and the biggest challenge is finding the time to figure out which tools work best for us.

Whatever you need the answer is probably already ‘out there’ and it won’t be expensive. Of course, time is pretty valuable — so hopefully some of these will help save you some of that, as well as the cash too.

One thing is for sure, there is no excuse for not pushing your idea cheaply, quickly and smartly out into the world.


Website Building & Design

For personal branding, user-testing, product launches or full-blown businesses.


 

  • Strikingly: Slick landing pages your Granny could build. My default web-builder.
  • Launchrock: Smart email-gathering product launch pages
  • Squarespace: The sexiest non-coding web-builder.
  • Divi: Putting the rest of the WordPress themes to shame.
  • Fiverr: Logos (& more) for a fiver. Designed by humans. Yes, really.
  • 99 Designs: 99 people design, you decide.
Feedback & Validation

Rapid feedback on ideas, prototypes and products can lead to quality market validation and future campaigns.


 

  • Twitter: Open a twitter account with the name of your idea. Follow 100+ people/orgs in the industry that your idea is in. Check back 24 hours. If 20% or more followed you back, you have something.
  • User Testing: Get videos of real people speaking their thoughts as they use your website or mobile app
  • Typeform: Elegant and fun new way to get people to give you online feedback. We use this a lot!
  • Google Forms: Simple, quick and all integrated with your google world.
  • Survey Monkey: Old school, but still great for online surveys.
  • Optimizely: A/B test your landing page. See also Parse.
Payments

Taking payments is a big one for most startups and this is where we’ve seen the biggest jumps forward over the last couple of years.


 

  • Stripe: Finally a decent alternative to Paypal with actual customer service.
  • Celery: Accept pre-orders easily.
  • Square: Replaces the till / register / chip & pin.
  • GoCardless: Recurring payments by Direct Debit (EU only)
  • Moonclerk: More recurring payments integrated with Stripe
  • Plasso: Payments made easy.
Social Marketing

Email: Sometimes it’s best to cut out the fluff and just email. But make it personal!

Other tools include…


 

  • Mailchimp: Claims to be better than email. Often is.
  • Facebook: Still the biggest referrer of traffic for most startups.
  • Tweetdeck: Manage your social media marketing easily
  • Hootsuite: If you don’t like tweetdeck — great for scheduling.
  • Instagram: Fashion, food & travel startups — this is your home.
  • Periscope: Create your own tv channel
  • YouTube: The second biggest search engine in the world.
Outsourcing

Got a relevant tool to add?
Awesome, thanks. Please share it in the
startup-tools channel on Slack.

Retail Space

Got a relevant tool to add?
Awesome, thanks. Please share it in the
startup-tools channel on Slack.

Building Products
  • Fab Labs – go downstairs at The Escape School and print your big idea for peanuts

Got a relevant tool to add?
Awesome, thanks. Please share it in the
startup-tools channel on Slack.

Producing Events
  • Meetup: Lots and lots of events businesses only live on here.
  • Eventbrite: Tickets for everything.
  • Picatic: Event ticketing with crowdfunding tool and you pay what you want!

Got a relevant tool to add?
Awesome, thanks. Please share it in the
startup-tools channel on Slack.

Maps
  • Google: The original for simple pin-dropping
  • Mapbox: A mapping platform for everyone
  • Pinterest: We did a cool map of the world’s treehouses using pinterest.

Got a relevant tool to add?
Awesome, thanks. Please share it in the
startup-tools channel on Slack.

Professional Free Images
Bookkeeping
  • Xero: Small business accounting in the cloud
  • Kashflow: Does the books so you don’t have to!

Got a relevant tool to add?
Awesome, thanks. Please share it in the
startup-tools channel on Slack.

Marketplaces

Got a relevant tool to add?
Awesome, thanks. Please share it in the
startup-tools channel on Slack.

Analytics and Metrics
  • Google: The original analytics app but not that user friendly.
  • Crazy Egg: Prefer pictures to numbers? Heat map visuals of where people click on your website.
  • GoSquared: Easy to use web analytics.
  • MixPanel: Actions speak louder than page views.
  • KissMetrics: Gives you the insights you need to optimize your marketing.
  • Webmention: for keeping tabs on who is talking about you

Got a relevant tool to add?
Awesome, thanks. Please share it in the
startup-tools channel on Slack.

Crowdfunding

Got a relevant tool to add?
Awesome, thanks. Please share it in the
startup-tools channel on Slack.

Control Your Inbox
  • Unroll.me: for controlling your inbox.
  • Slack: An alternative for email for teams – we’re already on it!
  • Streak: CRM in your inbox

Got a relevant tool to add?
Awesome, thanks. Please share it in the
startup-tools channel on Slack.

Project Management Tools
  • Basecamp: really strong project management from the guys at 37Signals
  • Trello: a clean way of organising projects and workflow visually

Got a relevant tool to add?
Awesome, thanks. Please share it in the
startup-tools channel on Slack.

Further Startup Education

Online:

Offline:

Got a relevant tool to add?
Awesome, thanks. Please share it in the
startup-tools channel on Slack.

Finding more startup tools…

We are surrounded by easy-to-use tools to test, launch and build our entrepreneurial projects.

There’s an iceberg down there – but like everything, stay focused on what you really need to reach goals, test and either embrace or chuck away.

If you’re looking for more…

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