The temptation is always to say “oh let’s just wait until we’ve got that bit built” or “we’ll be ready when x, y or z happens”. It’s really important to accept that nothing is going to be perfect and you can usually always change things. Escape the City will probably never be “ready”. There’s always another improvement. Fight your natural perfectionism and get stuff out there. You’ll fix things quicker if they’re already in public.

We started a blog and started spreading the word about our concept. No idea remains unchanged by contact with the people you are building it for. The other thing to remember is that you’re not really in public. In three years time with a massive customer base you’ll be in public. Cur- rently just your mum, a few friends and a couple of random Facebook fans have a clue what you’re doing. So develop your idea in front of them and embrace early low-key failures. Keep the problem you’re trying to solve clear but be brave enough to change tactics as you go.

Make decisions quickly. It’s really hard to agonize over decisions. Some- times they are worth agonizing over. Sometimes you need more informa- tion, advice or events need to take place in order for you to make a decision. A few things worth bearing in mind: there is rarely a “right” or “wrong” decision . . . there are just different (often multiple) paths that you could take. This is true for life as well as in business. We’ve found that it’s far better to make a decision and get on with the plan (without looking over your shoulder) than to waste too much time trying to figure out what to do.

The sooner you can get someone to pay you the better. It doesn’t matter if it’s not in your world-beating business plan. As long as you have enough revenues to cover your base costs (and keep your costs really low) your business won’t die. Isn’t that an exciting thought?


By now, you’re probably aware that we wrote a book (you helped!) and we’re excited to be really close to the final publish date. The Escape Manifesto (#escapemanifesto on Twitter) is the book behind the movement and is here to support, inspire and encourage us all to make big and brave transitions in our lives. Over the next few weeks, we’ll be sharing snippets on this blog.

Share This