The definition of a good story? “A character that wants something and overcomes conflict to get it” (borrowed from A Million Miles in a Thousand Years by Donald Miller).

What do you want? What stands in your way?

Humans respond well to stories. Our brains remember stories. We tell each other good stories. Your challenge is to narrate a memorable story about who you are, what you’ve done, and how what you’ve done leads into what you want to do. You should do this in applications, in person and throughout your online presence. draw a thread through all your random past experiences and future aspirations. Show people why it makes sense (even if it doesn’t necessarily!).

Help people join the dots in a compelling way and they’re more likely to understand what you’re looking for and refer you for the opportunities that you’re after. We’re also talking about the gatekeepers and connec- tors here, not just the end employer.

The important thing to realize is that you’re constantly being interviewed for a job opportunity that you don’t yet know about. You’re never just assessed on the day of an interview – your reputation precedes you and your online presence represents you (or lack of it). If you can tell a story through your actions and information people can find out about you that speaks for itself (rather than having to deliver the pitch in person) all the better. What people say about you is always far more powerful than what you say about yourself.


By now, you’re probably aware that we wrote a book (you helped!) and we’re excited to be really close to the final publish date. The Escape Manifesto (#escapemanifesto on Twitter) is the book behind the movement and is here to support, inspire and encourage us all to make big and brave transitions in our lives. Over the next few weeks, we’ll be sharing snippets on this blog.

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