John Williams is author of best-selling book “Screw Work, Let’s Play (How to do what you love & get paid for it)”, described by The Sunday Times as “A compelling 10-step escape from corporate life that could spell a rash of resignation letters”. 


What if everything you’d been told about careers, work, and success was wrong?

You’ve been told to sit and think about what you really want out of life until you know exactly what it is, then set a big goal to achieve it, plot a methodical course to get there, and do the actions on the plan every day. So why is that the most famous, successful, and interesting people in the world didn’t do this?

Not Steve Jobs. Not Sergey Brin and Larry Page. Not Richard Branson. Not JK Rowling.

Richard Branson didn’t start out with plans for an airline. He started a student newspaper. Then a not-for-profit student helpline. Then a record mail order business. Then a record label. Then a chain of megastores. And then an airline.

What did all these billionaires do?

They did projects that excited them.

They started with one project they really wanted to do and just did it. Then they did another. And another. Along the way, a few flopped. They changed direction. But they kept going.

What success really looks like

Here’s an image you might have seen doing the rounds on facebook and elsewhere. It sums up the truth about success (BTW it’s attributed to author, actor, and Perrier award winning comedian, Demetri Martin)


Success depends not on thinking and planning before making a single move, but on experimenting and playing.

It’s built on doing one project you want to do and following through on it. It’s about starting small and growing it iteratively – while being willing to change course according to the results you’re getting.

So given this, why are people still telling you you should know exactly what you want to do before you start? Why are people telling you to plan it all out before taking a single step?

Why are people still telling you to think it out when what you really need to do is play it out?

You just need to start.

And you can do that in just 30 days.

What really works

On my courses based on my bestselling book Screw Work Let’s Play, what I’m interested in is what really works – and it’s obviously not what you’ve been told to do by careers advisors and the like.

Having helped thousands of people on the way to doing what they love, we’ve learned a lot about what works and what doesn’t. And we’ve put everything we’ve discovered into a one-of-a-kind experience called The 30 Day Challenge – where 200 people around the world make an idea happen in 30 days. For you it might be to try out a business idea, write part of a book, launch a blog, create a cool event, or start a campaign.

For Nadine Horn, she knew she wanted to be an adventurer but she didn’t know where to start. As she explains,

“The 30 Day Challenge just stopped the over-thinking process. I picked an idea and committed myself to it for 30 days and let it evolve, to see what it can become. What are 30 days? I had nothing to lose and in the end I gained experiences, skills and friendships that I could not have planned or predicted.

Everything was organized in 30 days. I started on the 1st day of the Challenge and on the 30th, Mission Spain was born. I had an impressive wordpress site and was sitting in a plane to Spain picking up my bike from one of my Sponsors. In the end I had an incredible adventure in which I cycled 4000km around Spain, followed by 5000 people online.”

Nadine’s first adventure led on to another and then a book and then an opportunity to train others to take on physical challenges. And it all started in those first 30 days.

What could you do in 30 days?

Find Out On The 30 Day Challenge Page HERE

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