If we had listened to the ‘Reasons why not’ we probably wouldn’t be here at all.

‘Reasons why not’ are an idea’s worst enemy…

‘Reasons why not’ are why so many people stay in jobs that don’t fulfill them and don’t take big decisions to start things.

We’re all really good at persuading ourselves why we shouldn’t do things.


There will always be reasons not to do things.


If there’s one thing we hope you take from the story behind Escape the City we hope it is this:

Once you take what other people deem to be a crazy decision and begin working towards it you’ll feel like the world is rewarding you. It’s not. You’re making these things happen… things that would never have happened if you hadn’t taken the first step.


“Until one is committed, there is hesitancy, the chance to draw back. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.”

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