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The art of blogging

Welcome the new Escape the City blog.

Over the next two weeks the entire site will be coming online, starting with this – our revamped weblog. We wanted to introduce this new structure with a quick post to explain what we’re aiming to achieve by blogging. We also thought we would use this post to share some of the things we have learnt about blogging.

This Blog

The objective of this blog is to continue to develop the themes behind Escape the City with the very people it is being built for, i.e. you! This is why the header on the blog is scribbled in pencil – the point being that this is our sandbox where we develop ideas and have conversations with like-minded people.

This blog is also Escape the City’s official megaphone – this is where we publish our latest thoughts, musings and discoveries in three main areas:

  • Career Change
  • Start up
  • Adventure

A fourth area, ‘Team Esc’, is where we will categorise posts (like this one) that don’t fall into any of the three areas above.

If you’re interested in contributing articles to this blog please get in touch – we’re always happy to feature relevant and well-written guest content.

Conventional Wisdom

Apparently all good blogs do two things:

  1. Provide genuinely useful practical information
  2. Comprise of interesting and entertaining pieces

The same criticism that is often levelled at Twitter (who cares what you’re having for lunch?) can also be directed at Blogs (do you really want to publish your thoughts online?). Blogs can be used for a huge number of purposes, from telling the story of your travels around the Austrian Alps in search of an antique bronze nose flute to tracking your mission to visit every independent coffee shop in central London. Whether or not you personally want to read them, all are valid if they serve the purposes that the author wants them to.

From our perspective, however, a blog really becomes useful when it allows you to spread your ideas about a particular concept, philosophy, or project – especially if it is something that involves developing your thoughts with the people you are writing for.

A Conversation

If used correctly, two crucial things distinguish a blog from a traditional journal or article:

  • Links
  • Comments

Someone once said ‘links are the currency of the internet’ and having written this blog since September last year, we can attest to the power of blogs for connecting and building relationships with relevant people in your space.

Comments extend the initial thoughts from the piece into the public domain and open the theme up for a more general conversation. This is something we really want to encourage with the new blog – as this concept only works if it resonates with the young professionals that we are building it for and with.

Free!

Blogging is a really interesting way to spread your ideas for free. We started Escape the City with a blog (the previous incarnation of this one) and in retrospect, we reckon that it is the main factor in getting us where we are today.

Without the blog we would just be two people working away on an idea. As it is, we’ve connected with hundreds of interesting people online, built a regular readership, developed our concept in public (a scary but worthwhile process), sold-out a 600 person venue for our launch, and gained the momentum (and confidence) that this concept has legs.

More than anything we’ve realised that we can and should dedicate the passion, energy and enthusiasm required to turn this into something sustainable, something really useful, something that can genuinely help people make interesting and positive changes in their lives.

Chart your escape

As you can probably tell (and most of our friends will tell you too) we’re something of blogging evangelists! However, we’re not saying that everyone should have one just for the sake of it. I’ve got a couple of dormant blogs sitting around in the blogosphere because I haven’t quite yet cracked exactly what I want to say on them. However, if you’re interested in what a blog might mean for your idea, your business, your book, your big adventure, or your charity project then perhaps it is worth looking into starting one.

From the perspective of planning to ‘escape the city’ whilst you’re in your job, blogs are fantastic tools because they are free, they can be updated in an extremely short amount of time, and they allow you to have an online presence without needing to know how to code (and without paying someone to build you a website).

If you’re interested in learning more about this, we’ll shortly be publishing a list of all the useful blogging information we’ve used over the past 12 months (feel free to add to it).

Welcome to the new blog!

Cheers,

Rob and Dom